Tag Archives: Old Spice

Swan Dive…into a Drop in Sales

Look down…now up.  Old Spice Red Zone sales have reportedly gone down 7%.  Some sites believe this decrease was due to the fact that the advertisement did not target the right audience, gave the product negative connotations, and could not change the perception of Old Spice – a product our “fathers use.”

I don’t entirely agree with those sentiments. Continue reading