You’ve probably already heard through various social media channels about the feud between rapper, Kanye West, and Zappos CEO Tony Hsieh. For those who haven’t, West, openly criticized Hsieh that,
“he [Hsieh] sells all this sh*t product to everybody, his whole thing is based off of selling sh*t product.”
Sensing West’s genius, Zappos unveiled its sh*t product, and garnered within a day 54 glowing reviews and a 5 out of 5 average rating. Instead of responding with tough tweets, Hsieh turned lemons into marketing gold.
Proudly, Zappos has staked its claim to owning the best sh*t product in the market. Check out the page here!